As an experienced marketing, communications and nonprofit fundraising professional, Alyssa Belasco serves as the Director of Development and Programs for the Women’s Foundation of Genesee Valley.

Ms. Belasco is a native Rochesterian with a love for her city and a passion for rebuilding Rochester through promoting and supporting nonprofit organizations, local businesses, arts and entertainment. Ms. Belasco graduated Cum Laude from SUNY Brockport with a degree in Communications and Media Arts. She resides in the North Winton Village neighborhood of the City of Rochester with her husband Bill, and their two dogs, Biggins and Ollie.

In addition to her role at the Women’s Foundation, Ms. Belasco is a Freelance Writer, most notably for her column "The (Doing) Good Life" which is featured monthly in Rochester Magazine. She is also the Co-Founder of Flower City Philanthropy, where she hopes to start a charitable revolution by closing the gap between intention and action and inspiring people in the Rochester area to think and act charitably every day. Ms. Belasco has been referred to as a serial volunteer, enjoying giving back whenever possible.

In January 2016, Ms. Belasco was recognized as an ATHENA Young Professional finalist by the Women’s Council, a Greater Rochester Chamber of Commerce Affiliate, which honors emerging women leaders who demonstrate excellence, creativity and initiative in their business or profession, and in November 2016 she was honored as one of Rochester's Forty Under 40. In addition to Farley's Friends, she serves on the Board of Directors for the Women‘s Council and co-chairs their Communications Committee.