Recently, in late 2015, Farley formed a 501(c)3 charity called Farley’s Friends who’s mission believes in community betterment and striving to increase the reach and resources of select nonprofit organizations, charitable groups and community programs in Upstate NY through leadership, networking and strategic fundraising events. This was the natural evolution of his successful eight year run of successful philanthropic events, which accounted for tens of thousands of dollars in additional monies for local organizations such as Gilda’s Club, Salvation Army, and Rochester Contemporary Art Center, to name a few.
Alyssa Belasco Appointed to Board of Directors of Newly Established Upstate NY Charity
As an experienced marketing, communications and nonprofit fundraising professional, Alyssa Belasco serves as the Director of Development and Programs for the Women’s Foundation of Genesee Valley. She is a native Rochesterian with a love for her city and a passion for rebuilding Rochester through promoting and supporting nonprofit organizations, local businesses, arts and entertainment.